2024 Trend Forecast

When discussing design elements with my clients, I often refer to design elements as being on an upward or downward arc. If we are adopting a trend in the very early days, I tend to feel better about it because we’re on the “upward arc” - this means that it has a longer lifespan than something that is on a “downward arc” or, in other words, towards the end of the trend. Unfortunately, many trends become most affordable and widely available on their downward arc because the industry has had time to adapt and create things at a lower price point.